Archive for April 11th, 2013

Marketing at Penguin Classics: a postscript

I just opened up the Penguin Classics website, and the first thing I saw was this:

Discover Dante Alighieri’s original Inferno – the inspiration for Dan Brown’s new novel – in this modern and acclaimed Penguin translation.

Read more about Dan Brown and the descent into Hell here.

(I have deleted the links in the cut & paste job above.)

Penguin Classics is among the great institutions, and, as I wrote in my previous blog post, I have effectively grown up with their books. But can they please employ PR and marketing people who actually care about classical literature? I go to Penguin Classics to get away from Dan Brown & co!

Sorry to keep banging on about the marketing at Penguin Classics, but someone has to! Right now, I must admit that Oxford World Classics is looking more attractive by the minute.