This blog has been going now for over 4 years, and, over this time, I suppose it has, as it were, established itself as a “brand” of sorts. However, a friend of mine has urged me (see the comments section of this post) to rethink my tag-line. Since its inception, this blog has had the tagline “Because I’m Worth It” – an ironic reference to the advertising slogan used by the cosmetics company L’Oréal, but which can easily be mistaken by those who do not recognise this reference, and, hence, the underlying irony, as indicative not merely of egotism on my part, but of egomania. Not that I am entirely free of either, of course, but I think the time has come for a change. So I am happy to accept Alan’s suggestion (made over a few pints last week), and change it, as you can see, to “Avuncular Musings”. A bit of a brand makeover, if you like.
A brand makeover